The pact with our land

Thanks to our experience in selecting and processing durum wheat we have learnt how to protect and elevate the island’s cereal production. The first and only certified Sardinian durum wheat supply chain, Ercole Point Zero is born in 2018. Our goal? To promote the island’s cereal sector by making Sardinian durum wheat a benchmark at world level.

To safeguard Sardinian cereal farming

To support the regional economy

To help young people build new opportunities

To protect farmers, guaranteeing a minimum price and goal-based premiums

To increase the area cultivated with durum wheat in Sardinia in order to shine a highlight on the territory and reduce imports

To make use of the most advanced technologies applied to agriculture

The numbers of our supply chain

percentage of ercole zero point durum wheat within f.lli cellino production

How the sardinian Ercole Punto Zero supply chain works

Selection of the best seeds

The search for the ideal seed for the supply chain has led to an increase in quality, productivity and adaptability thanks to the study made of the island’s soil and to the most suitable variety of durum wheat.

Sowing

Preparation of the seed bed according to good practice and the customs of each individual cultivation environment

Fertilising

Study of the crop that preceded the sowing of durum wheat and fertilisation plan based on expected grain yields

Defence

Crop protection follows weed, fungal pest and insect control

Harvesting and Storage

Harvesting takes place when the moisture content of the grain (the mass of the grain separated from the straw after the threshing) is 12% or less.

Since 2023 we have purchased a combine harvester and put it at the service of all the farmers who could not afford one to favour the harvest.

The raw material is then stored in a sanitised environment, isolated from pests and external contamination and then delivered to the pasta factory.

Pneumatic connection

The proximity of the mill and pasta factory makes it possible to reduce contamination. Thanks to a pneumatic tube in fact, the semolina passes from the mill silo to the pasta factory without bagging and without contact with the outside world that would compromise its purity.

Alma^® Method

The grain is processed according to our Alma ^® Method with Diamond-Hard Stone and Double Hulling to preserve the nutrients and enhance the flavour of the wheat’s soul.